For gyms with 1–6 sites

Stop running cover on WhatsApp.

CoverMe replaces the 6am "can anyone cover 9am Spin?" group chat with a 21-second match to a verified, qualified instructor from your team — or our network of 20,000+ across the UK.

Trusted by Virgin Active, Fitness First, Total Fitness and 1,000+ independent operators.

CoverMe team of fitness instructors in branded kit posing together

Used right this minute by operators running everything from a single studio to 100+ sites.

Virgin Active Fitness First Total Fitness Lift Brands Serco Leisure Reynolds Group

If this is your Monday morning, we need to talk.

6:47 AM
Sorry, I've got a migraine. Can't do 9am Spin.
6:48 AM
You open the instructor WhatsApp. 14 people. You send the message. Nothing.
7:12 AM
Sorry can't
7:13 AM
Not me, sorry
7:15 AM
Maybe? Let me check
8:40 AM
You've found someone. You're not 100% sure their qualifications are current. You book them anyway because the alternative is 22 members walking into an empty studio.

There's a better way. And you don't have to be Virgin Active to afford it.

Post & Match

Cover found in 21 seconds. Not 21 messages.

Post a cover request in the app. CoverMe matches it instantly with qualified instructors from your team first — then, if needed, from our vetted network of 20,000+ across the UK. No group chats. No ringing round. No empty studios.

  • Your regulars get first refusal via your Preferred list
  • Falls back automatically to wider network if no match
  • Average time from post → booked: 21 seconds
CoverMe app screens: instructor profile and cover dashboard showing pending and confirmed jobs
Compliance

Every instructor verified. By humans, not bots.

CoverMe's compliance team checks every instructor on the platform — qualifications, insurance, first aid, the lot. Which means when you book cover at 7am on a Sunday, you're not hoping they're qualified. You know.

  • REPs / CIMSPA / equivalent verified
  • Insurance and DBS documentation on file
  • 100% pass rate on compliance audits across CoverMe sites
Hand holding iPhone showing a verified CoverMe instructor profile with qualifications, languages and documents
One source of truth

Your whole GEX operation, in one place.

Your timetable, your team, your cover history, your compliance records, your ratings — all in one app that syncs with your scheduling software. Stop stitching together Google Sheets, WhatsApp threads and a filing cabinet of paper certificates.

  • Syncs with your existing timetable software
  • Broadcast messages to your whole team in one tap
  • Reports and insights on every cover request, shift, and rating
Two phones showing the CoverMe instructor and venue apps side by side

Live on CoverMe in under a week.

We do 99% of the onboarding. You just approve the list.

1

Book a demo.

15 minutes. We show you the app with your venue's setup in mind. No slide deck.

2

We build your team.

Send us your instructor list. We onboard them, verify their qualifications, and set up your preferred lists.

3

Post your first cover.

Usually within 5 days of the demo. From there it runs itself.

Customer story

Reynolds Group reassigned £28K in manpower. Here's how.

Reynolds Group runs a growing portfolio of clubs with an operationally lean team. Before CoverMe, their GEX coordinator was spending 7+ hours a week chasing cover on WhatsApp and email. Missed classes were costing memberships.

Within 90 days of going live: 100% class cover, 7 hours/week back for their coordinator, and £28K in management time reassigned to higher-leverage work.

100%
Class cover
7 hrs
Saved per week
£28K
Reassigned
"We've reassigned £28k in manpower."
— Steven Turner, Reynolds Group
Read the full Reynolds Group story →
The Reynolds Group

What small operators actually get from CoverMe.

0%
Classes covered
0sec
Average time to match
0+ hrs
Saved per venue, per week
0.0
App rating across 20,000+ users

Operators don't mince words.

"Where have you been for the last ten years?"

Tara Dillon
Tara Dillon
CIMSPA

"Fantastic concept and exactly what all class operators need."

John T.
John T.
Fitness Operator

"Managing our shifts on the gym floor is no longer a stream of WhatsApp messages. Less stress, more time for members."

Robert
Robert
Mencey

Is CoverMe right for your gym?

Yes, if you:

  • Run 1–6 sites (or one busy boutique) with 5+ group ex classes a week
  • Currently manage cover via WhatsApp, text, or phone calls
  • Have had a class go uncovered in the last 3 months
  • Want compliance records in one place, not a filing cabinet
  • Are losing >3 hours a week to cover admin

Maybe not, if you:

  • Run a home studio with a single regular instructor
  • Don't run group exercise classes at all
  • Have built a custom in-house system and it's working fine
  • Only need cover once a quarter

If the left column sounds like you, the demo will take 15 minutes and probably pay for itself the first time you use it.

Simple pricing. Built for multi-class operators.

The £119 Complete plan is what 90% of small operators start on. Everything you need to run your GEX operation end to end.

Most popular
Complete
360° management for small-to-medium operators
£119+ VAT · per venue / month
  • Automated cover & subbing
  • Management of your existing team
  • Verified compliance on every instructor
  • Integration with your timetable software
  • Broadcast messaging
  • AI-powered reports and insights
  • Audition & recruitment feature included
Book a 15-min demo

£7.50 one-off onboarding per instructor. No long-term contract. Billed monthly or annually (save ~17% annual).

See how much CoverMe saves you

Slide to match your venue setup and see your weekly time savings.

1
10
5 hrs
Hours saved per week
260 hrs
Annual hours saved
£3,900
Annual cost saving (£15/hr manager time)

Questions before you book the demo.

We've only got 2 sites. Are we too small?
No. Our Complete plan is designed for operators running 1–6 sites. Many of our customers start at a single venue.
How long does it take to get live?
Most customers are posting their first live cover request within 5–7 days of the demo. We handle onboarding for you — including verifying every existing instructor on your team.
What if we already use WhatsApp and it's "fine"?
Most operators tell us WhatsApp is "fine" — until the morning it isn't. The average customer saves 5+ hours a week and covers 97% of classes vs. ~80% industry average. If WhatsApp is genuinely working for you, CoverMe probably isn't worth it yet.
Does it integrate with our current timetable software?
Yes. CoverMe syncs with the major scheduling tools used by UK gyms. We'll confirm compatibility on the demo.
What happens to our existing instructors?
They become your Preferred list. They get first refusal on any cover request before it goes out to the wider network.
Is there a contract?
Monthly plans roll month-to-month — cancel anytime. Annual plans save ~17%.
Who ISN'T this for?
If you don't run group exercise classes, or you only need cover once a quarter, CoverMe probably isn't worth the subscription. We'd rather tell you that upfront than have you churn in month 3.

Your next cover request doesn't have to be a 6am scramble.

15-minute demo. Live within a week. £119/venue/month.

Book a 15-min demo

No pressure, no slide deck, no commitment. We'll show you the app with your venue in mind.

"Where have you been for the last ten years?" — Tara Dillon, CIMSPA